Competitive Intelligence

A competitive analysis is crucial to staying competitive in the Internet Age. The benefits of website competitive intelligence include:

• Discover ways to enhance your own website. On the internet, it is easy for your site visitors to comparison shop by checking out not only your website, but competitors’ sites as well. Hence, it becomes even more important that your site outshine the competitions.
• Identify services and products by your competition but not offered by you. Evaluate whether any of these should be added to your portfolio. Determine how to improve upon your competitors’ offerings and create your own unique market offering.
• Assess the strengths and weakness of your competitors’ sites. Use the analysis to leverage opportunities in your website, marketing, products and services strategies.
• Define your Unique Value Proposition (UVP) in your market. Your UVP over the internet will set you apart from your competitors. Give your website visitors a reason to use your services rather than your competition.